ABSTRACT
The aim of this study was to examine the factors that influence consumer buying behaviour on household products in Lagos. The study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic and economic factors on consumer buying behaviour on household products. The study employed a Descriptive design. A total of 70 questionnaires were distributed to the respondents. However, only 57 (81.4%) respondents participated in this study. These participants were selected using purposive sampling methods to ensure participants meet the criteria for the study. Data were collected using mainly questionnaires and interviews but also methods of observation and documentary reviews were used to supplement collected data as required. Theories and literatures relating to consumers’ buying behaviour were reviewed and summarized and used to develop a conceptual framework, the questionnaire and interviews for studying consumers' buying behaviour on household products on supermarkets. The findings of this study did not show wide variations to studies conducted in other places and literatures. The majority of respondents agreed that social cultural factors, psychological/personal class factors, demographic factors and economic factors influence consumers buying behaviour on household products on supermarkets. The study recommends attention should put on social cultural, psychological/personal, demographic and economic factors while developing, pricing, distributing and communicating products.
Effect of consumer buying behaviour on the purchase of insurance products. In this study, one Logit regression model was estim...
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Elections in Nigeria prior to 2011, were characterized by high level of propaganda, dissemination of fake and u...
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The aim of this research work is to find out the role of importance of improvisation in the teaching of basic&n...
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This study “exchange rate fluctuation and export performances in Nigeria” aim to determine the effect of foreign exc...
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This research work Titled―the practice of people of katsina stateon child custody after termination of marriage‖ endeavored to l...
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The study cover a view and a detailed explanation of the modification require...
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The basic thrust of this research was to examine the attitude and perception of Undergraduates...
LITERATURE REVIEW
Concept of exchange rate exposure
Notwithstanding the fact...
ABSTRACT:- This project attempts to establish the vital role which management Accounting...
Abstract
Macroinvertebrates organisms form significant part of an aquatic ecosystem which are of ecological and economic importance becau...